April 2020 – Sure Ventures

Sure Ventures plc – Investment in Buymie

Posted on 28th April 202028th April 2020 by shardadmin

SURE VENTURES PLC / ISIN: GB00BYWYZ460 / Ticker: SURE / Market: SFS / Sector: Investment / RNS Number : 0454L

28^th April 2020

SURE VENTURES PLC (‘Sure Ventures’ or ‘the Company’)

Investment in Buymie

SURE VENTURES PLC, the London listed venture capital fund, which invests in early stage software companies across a range of verticals, is pleased to announce that Sure Valley Ventures (‘Sure Valley’), in which it holds a 25.9% interest, has participated in a 2.2 million Euro funding round in a business named Buymie.

Buymie has created a platform using Artificial Intelligence technology, that enables consumers to access multiple large grocery retailers and receive short notice delivery to their chosen destination in as little as an hour. They have entered into a multi-year partnership agreement with Lidl Ireland, where they will provide a personalised online grocery service for the Retailer. Consumers are also able to use their Buymie application to shop from Tesco in Ireland.

The current COVID-19 situation has led to a significant demand for online grocery shopping that has been hard for supermarkets to fulfil and highlights the fact that their distribution models cannot cope currently with the significant increase in demand. The Buymie model is designed to scale, with a network of hundreds of independent shoppers and this scale can be achieved in a matter of weeks rather than months. The deal with Lidl and the current “lockdown” situation has seen a 300% uplift in downloads. New customers will continue to have access to the convenience that Buymie provides long after the “lockdown” scenario comes to an end.

Buymie has raised 5.5 million Euros to date and Sure Valley Ventures has committed 300K Euros in this investment round, alongside Act Venture Capital, Haatch Ventures (Long term investor). The money raised in the round will enable the business to expand its capacity in Ireland and internationally.

Gareth Burchell-Director Sure Ventures PLC

“This is a very exciting investment, regardless of the strength in demand created by the current COVID19 scenario. Recent consumer trends have centred around convenience and efficiency, especially when completing everyday tasks we would rather avoid. The money raised will help Buymie scale up their offering and provide a pathway to international markets”.

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For further information, please visit www.sureventuresplc.com or contact:

Gareth Burchell

SURE VENTURES PLC

+44 (0) 20 7186 9918

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Sure Ventures plc – Follow-on Investment in Admix

Posted on 15th April 202015th April 2020 by shardadmin

RNS Number : 6452J

Sure Ventures PLC

15 April 2020

SURE VENTURES PLC / ISIN: GB00BYWYZ460 / Ticker: SURE / Market: SFS / Sector: Investment

15^th April 2020

SURE VENTURES PLC (‘Sure Ventures’ or ‘the Company’)

Follow-on Investment in Admix (Web link)

SURE VENTURES PLC, the London listed venture capital fund, which invests in early stage software companies across a range of verticals, is pleased to announce that Sure Valley Ventures (‘Sure Valley’), in which it holds a 25.9% interest, has participated in a Series A investment round in Admix (Wam Group ltd), who has raised up to $6.1m dollars.

Admix has built a monetization platform for the next generation of entertainment, from traditional gaming to emerging channels such as Esports and VR/AR content. The company continue to enhance and develop a “marketplace” connecting gaming/content developers with advertisers who want to buy non-intrusive, in game/content-ad formats for their brands. Admix have made strong progress monetising their business model and this Series A investment round will give them the capital to scale their platform.

Sure Valley was an initial seed investor in November 2018, investing an amount of circa £ 400,000 in and this Series A round represents a 450% unrealised gain. Sure Valley Ventures has committed a further £443,259. in the series A round and currently holds a 7.02% stake in Admix.

Gareth Burchell-Director Sure Ventures PLC

“We would like to congratulate Co-Founders Joe Bache-Morris and Sam Huber (CEO) on achieving their series A funding round and look forward to seeing them continue on their successful growth path in the coming months and years. The “marketplace” they have created is an efficient and hugely scalable tool, allowing both content producers and advertisers to conduct business seamlessly. Given the challenging economic environment we find ourselves in, home content consumption and brand placement within that content is more important than ever .”

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For further information, please visit www.sureventuresplc.com or contact:

Gareth Burchell	SURE VENTURES PLC	+44 (0) 20 7186 9918
Isabel de Salis / Melissa Hancock	St Brides Partners (Financial PR)	+44 (0) 20 7236 1177

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